Inviting visitors to make their mark in support of conservation

INSTALLATION DESIGN

Working with artists Ackroyd & Harvey, 'Seeing Red..Overdrawn' is a 22 ft wide and 9 ft high artwork designed to bring attention to the 4,734 species on the IUCN Red List. The Red List is the world's most comprehensive and objective resource for evaluating the conservation status of plant and animal species. 

The project began with reserach into the scientific practice of nomenclature focusing on the work of the Swedish botanist, physician and zoologist Carl Linnaeus and Charles Darwin. The names are separated by double dots, taken directly from Darwin’s Origin of Species to bring moments of calmness to the work. The species names have been faintly printed on the wall with visitors invited to make their mark by overwriting the name of one of the species, drawing attention to it, and bringing it to visibility.

The piece was part of an exhibition exploring the links between fundamental biology, global conservation and human ecologies to celebrate the newly refurbished David Attenborough Building at the University of Cambridge.

Designed whilst at Pentagram, under the direction of Harry Pearce. Photography by Nick Tuner (Attenborough photo by @camdiary).

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