Family History Starter Pack
Screenprinted Box and Contents Design (2012)

Having researched the genealogy market it could be seen that in order to make it appeal to a younger audience, the language, symbolism and over all appearance needs to vastly change and improve. This pack has been designed to reach a new target audience through an updated approach to colour, imagery and language. It provides a hands on approach that encourages interaction using tactile products that appeal to all the senses. Produced in response to Genealogy: An Investigation Into The Market.

The pack contains:
A2 Family Tree
Photograph guide
Heirloom guide
Interview cards
Postcards
Reunion invites
Maps
Web sources
Bunting
Notebook and pen