Seeing Red..Overdrawn
Agency: Pentagram + Ackroyd & Harvey / Creative Director: Harry Pearce / Photography: Nick Turner & @camdiary / Info: 25ft typographic wall that lists the most at-risk species on the IUCN Red List. The species were faintly printed and visitors were invited to overwrite the names - drawing attention to the and bringing them to visibility. Located in the newly refurbished David Attenborough Building at Cambridge University. / Link: pentagram.com
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Seeing Red..Overdrawn
Agency: Pentagram + Ackroyd & Harvey
Creative Director: Harry Pearce
Photography: Nick Turner & @camdiary
Info: 25ft typographic wall that lists the most at-risk species on the IUCN Red List. The species were faintly printed and visitors were invited to overwrite the names - drawing attention to the and bringing them to visibility. Located in the newly refurbished David Attenborough Building at Cambridge University.
Link: pentagram.com

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