A series of typographic labels for the world's oldest wine merchant


With Berry Bros. & Rudd’s extraordinary heritage, the central tenet in the design is authenticity. Whilst creating an overall visual approach, that has a consistent set of design principles unique to Berry Bros. & Rudd. For the Madeiras, as tradition dictates, the typography is bold and on a black background with stencilled lettering often applied; the name of each batch taken from the boats that brought the wines from Portugal to the British shores 200 years ago.

Designed whilst at Pentagram, under the direction of Harry Pearce. Photography by Nick Turner.